Objectives to cover:

  1. Select a product from a company in a market of your choice
  2. Investigate and explain an idea generation tool.
  3. Discuss how this tool could be used by the company
  4. Investigate and explain an idea evaluation tool.
  5. Discuss how this tool could be used by the company to evaluate the ideas generated by the first tool.
  6. Possible implications for using these tools for the company.

Reference: MLA 7th edition